Monday, August 14, 2006

Alternative SEO Links Round 2

I am constantly looking at sources to build link popularity and it has become clear. Buying links on large sites can be almost useless, especially if they are not relevant. As most of us know it is imperative to have a quality SEO linking strategy. I hear of ideas all the time and the first time this idea was presented to me was after the SES London conference this year.

Instead of just buying links randomly in footers and side navigation, no-one seas. Try another route; maybe sponsor a Blog about your product and or service. Not just for a link, but when they mention something relevant about your products have them link directly to it. There is nothing more relevant that getting links from strong content within a document. You cannot get more relevant than that.

This same concept can open other doors in some cases; you may have sites that just like to talk about your products and may not be a Blog. There are endless opportunities to harness this environment, however it takes hard work. You can’t simply write a piece of software to spam webmasters about this program, it’s not that easy.

Try it and let me know how it works for you, I have seen success with it. Not only from the SEO side of things, but from the organic traffic that I get from these Blog sites. Which alone will make it worth while, you can even use an affiliate model to pay for the traffic with a SEO friendly affiliate program.

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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