Tuesday, August 01, 2006

IP Address Experiment

From an incorrect source of information I was told that IP Blocks in the EU are all the same and it did not matter if you had a UK,FR,IT,DE IP. This is simply not true, if you have an IP address from the UK for example and put another EU site on it. It will become local results for the UK address, even if the language is not correct. The only way to accomplish this, is to be totally sure that you have an IP from the country that you are targeting. Pick your hosting solutions very carefully.

The alternative to this method of course is to own the TLD’s for each specific country, which was not an option for my experiment. In theory it would be best to host your site in each country keeping the TTL (Time to Live) as low as possible. I believe that a superior solution to this would be implementing a small array of proxy servers that would keep hosting costs to a minimum. Contemplate your solution very carefully, this can cost you severely!

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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