Tuesday, August 08, 2006

SES San Jose – Day 1

Ok, I admit it. I didn’t even go to the first day’s sessions but I spent the day with a few very talented SEO’s. It was quite refreshing to sit down with some bright people for a change who actually have some clue how search engines work.

Normally I sit at the sessions and hear the constant I am so and so, and I am the best SEO out there. These people are useless, most people wouldn’t hire them in a million years and the ones that do are desperate. As a friend of mine would say, “They couldn’t even close a door” let alone a deal.

Later I wound up at the ASK party, this one was insane. The drinks where flowing and the bar tenders where breathing fire with everclear, which both the everclear and the lighting drinks on fire are illegal in California. I thought one of the bartenders was drunk; he kept dropping the bottles when he threw them up in the air.

Unfortunatly my schedule once again has made it almost impossible to get to the SES today, so I will be attending the Google Dance. I will finally attend the conference on Wednesday.

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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