Monday, August 21, 2006

Supplemental Results

For the most part I have ignored the Supplemental Results and the useless information and predictions on why it’s happening and how it’s the end of the world. It looks like when you examine the supplemental results with a fine tooth comb, you can notice one major factor. A lot of this content is duplicate content; I am seeing this on a large range of sites.

This raises the question, how different do you need to make each site to rank well. I get the distinct feeling that this is going to become a much larger issues than before within the SEO community. Especially since so many spammers still use the screen scrapper mentality.

I am wondering if anyone else is seeing the same thing?

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2 Comments:

Blogger TheOneCallGuy said...

I have been trying to get an answer to duplicate content for a while now.

Take a look at the following:

http://www.google.com/search?q=site:www.onecall.com+Samsung+HP-S4253&hl=en&lr=&rls=GGLG,GGLG:2006-23,GGLG:en&filter=0

You will notice that we have numerous duplicate pages in the Google index.

My questions (which no one is answering straight up) are:

1. Is this considered duplicate content?

2. Could it induce a spam penalty?

3. If it is duplicate content, why the heck aren't they 'supplemental results' (referring to first page or two)?

4. Isn't this diluting the page rank potential of the page?

5. Why aren't SEO industry people answering these questions? Why are my questions getting removed from blogs?

9:38 AM  
Blogger Aaron Shear said...

I imagine this has a lot to do with URL authority both in terms of links in, however not a strong case with this site. But more importantly the site was first registered in May of 95. I personally operate multiple websites with this type of age, some pages could be construed as semi-duplicate and only one will rank.

In this case by poor site design alone they are getting multiple pages for the same exact product, the quality here is terrible.

The cases I am seeing with supplemental results seem to all be around newer sites or sites with manual penalties on them.

Theonecallguy, is your site newer?

10:09 AM  

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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