How do I rank in local results?
Do you have a company in multiple countries? Or have a company that is outside the US?
If you do not happen to own the local domain name for your country you could be in a heap of trouble within Google. The 2 primary data points that Google looks at to determine where your site belongs is the IP address or TLD, Top Level Domain. Or in laymen’s terms the extension off of the domain name, i.e. .com, .de, .co.uk etc.
I have talked to a lot of people who have simply chosen to host at a really in-expensive hosting company in the US and happen to have .com domains. They are always asking me why they cannot rank for their keywords. The extra cost per month to host in your country is well worth it, the IP address of the hosting company will be used as a secondary source to determine where you belong in the rankings.
Still not sure where you are hosted? Check out this free tool that will show you what country your IP address is from. http://www.hostip.info/
You need to use your IP address in this tool. To determine what your websites IP address is.
Click START > RUN…
In the command prompt line, type in cmd and hit return.
You will see something like this. C:
From this prompt type in the following command
Microsoft Windows XP [Version 5.1.2600]
(C) Copyright 1985-2001 Microsoft Corp.
C:\Documents and Settings\ashear>nslookup aaronshear.com
Non-authoritative answer:
Name: aaronshear.com
Address: 68.178.211.42
Use the address below your domain name in the tool to determine your exact location.
If you do not happen to own the local domain name for your country you could be in a heap of trouble within Google. The 2 primary data points that Google looks at to determine where your site belongs is the IP address or TLD, Top Level Domain. Or in laymen’s terms the extension off of the domain name, i.e. .com, .de, .co.uk etc.
I have talked to a lot of people who have simply chosen to host at a really in-expensive hosting company in the US and happen to have .com domains. They are always asking me why they cannot rank for their keywords. The extra cost per month to host in your country is well worth it, the IP address of the hosting company will be used as a secondary source to determine where you belong in the rankings.
Still not sure where you are hosted? Check out this free tool that will show you what country your IP address is from. http://www.hostip.info/
You need to use your IP address in this tool. To determine what your websites IP address is.
Click START > RUN…
In the command prompt line, type in cmd and hit return.
You will see something like this. C:
From this prompt type in the following command
Microsoft Windows XP [Version 5.1.2600]
(C) Copyright 1985-2001 Microsoft Corp.
C:\Documents and Settings\ashear>nslookup aaronshear.com
Non-authoritative answer:
Name: aaronshear.com
Address: 68.178.211.42
Use the address below your domain name in the tool to determine your exact location.
Labels: seo
by Aaron Shear
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