Monday, September 18, 2006

SEO advice, focus on the tail!

Are you still spending all of your time on your top keywords? The quickest way to fail on your SEO campaigns is to spend so much time focusing on your top keywords. Keywords that are very competitive need a lot of backup data behind them.

An extreme example would be trying to rank for the keyword “cars”.

Impossible? Not really, but very difficult. If you have thousands of good car related articles you will have a very high chance of ranking for your main keyword. Spend your time and focus on the tail. You could write 50 articles on each and every car out there; as you build up your articles you will start to drive good tail traffic to these specific terms you are going after.

Labels:

by Aaron Shear

0 Comments:

Post a Comment

<< Home

About Me

My Photo
Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

View my complete profile

Previous Posts

Powered by Blogger

Add to Google Subscribe in Bloglines