Are you leveraging all of your navigation paths?

I cannot stress how important the navigational flow of your site is. Recently I have reviewed several sites that have experienced recent drops in traffic from Google. Automatically everyone assumes that they have been hit by some nasty Google filter that is out to get them. But in these cases essential navigation that was thought to be overkill was removed, thus causing the symptoms of ranking loss.

Ask yourself this; do you have more than 1 way to get to your product? And I am not just talking about a site map. For example, if you sell a grouping of MP3 Players can you be really sure that a link from you home page targeting MP3 Players will be enough? Do you also have a brand module, to target Sony MP3 Players as well as Apple MP3 Players?

Can you offer other navigation, MP3 Players by storage size? By Color? By Feature?

It is amazing how just a few tweaks can provide your users with a better navigation experience and simultaneously boost your rankings!