Tuesday, October 10, 2006

Buying links for SEO

Now here is a loaded subject, buying links for search engine rankings is definitely considered bad water by Google these days. I believe that they have added it to their webmaster guidelines. Instead of just buying pointless links on sites that have nothing to do with what you are selling or what services you may offer. Try and focus on sites that make sense for you business. Here are a few ideas of how you can make links work in your favor.

Say you have a hotel site in some remote place. Think about what you offer at this hotel or resort!

Do you offer diving? How many scuba diving sites are there? Countless! Are there blogs? Why not sponsor them and get them to write about your resort? You would be surprised how many small bloggers there are who would love to write about a cool place to visit.

Camping?

Hiking?

Surfing?

Horseback Riding?

I am sure you can think of dozens of related sites that you could approach!

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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