How to sell SEO to upper management?
Wow, what a tough idea to sell to upper management. How do you justify spending money on a gamble? This problem is very prevalent with any company that has a website.
The first thing out of any exec’s mouth, SEO is Black Magic and Voodoo. It’s like a role of the dice and why would we want to spend “X” to find out if we can make it too the top?
The funny thing about this, most of these same companies will buy advertising in news papers, TV ads and radio promotion which costs 10’s of thousands of dollars to produce. The concept of sending snail mail spam out, it doesn’t work!
Only companies that are willing to experiment wind up becoming huge! The ones that sit on their hands and watch the world turn have a very low growth rate; it’s mostly luck that drives a closed minded company forward.
Bottom line, don’t give up, keep selling the idea to the execs. SEO works; I have seen companies make millions of dollars from a tiny investment. Why would Google have a $400 price tag on its stock if they had no traffic to send?
The first thing out of any exec’s mouth, SEO is Black Magic and Voodoo. It’s like a role of the dice and why would we want to spend “X” to find out if we can make it too the top?
The funny thing about this, most of these same companies will buy advertising in news papers, TV ads and radio promotion which costs 10’s of thousands of dollars to produce. The concept of sending snail mail spam out, it doesn’t work!
Only companies that are willing to experiment wind up becoming huge! The ones that sit on their hands and watch the world turn have a very low growth rate; it’s mostly luck that drives a closed minded company forward.
Bottom line, don’t give up, keep selling the idea to the execs. SEO works; I have seen companies make millions of dollars from a tiny investment. Why would Google have a $400 price tag on its stock if they had no traffic to send?
Labels: in house seo, seo
by Aaron Shear
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