Most folks who are practicing Google SEO techniques use text links in their navigation. The #1 mistake I notice when looking at sites is that the link to the Home Page says just Home in the anchor text. Are you targeting a new home or a rebuilt home? Most likely neither.
So I would suggest for ease of navigation maintain the word Home as your anchor text, but if you can add something about your home page to it. If you cannot alter the link due to your design use a Title tag within your anchor tag. This is built in the exact same way as an ALT tag, so the concept is easy to understand.
The syntax is as follows
Title=”My cool keyword”
Labels: internal link building, seo

- Name: Aaron Shear
- Location: San Francisco, California, United States
I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few.
After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few.
Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds.
I am now consulting for mostly enterprise e-commerce clients.
Yes there is more too me than this profile shows, but you will just have to ask.
View my complete profile
0 Comments:
Post a Comment
<< Home