Tuesday, October 10, 2006

Look at your competitors

A very simple way to improve your rankings is just to look at your competitors. What are they doing and not just match them but exceed in their strategy. Here are a few things that I would suggest. Choose the keyword or phrase you are targeting and then look at the following factors.

1). How many links do you see to the ranked page?
2). How large is their site?
3). How many pages on their site contain this word or phrase? i.e. site:aaronshear.com keyword
4). Look at the repetition of the keyword and density, are close are you?
5). How old is the site?
6). When is the domain expiring?


Obviously don’t just copy what you see, but for some reason Google thinks these levels are important. So you should too!

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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