Outbound Linking Misconceptions – Make Money on Your Outbound Links!
For the past 2 years I have noticed a new rage of linking to other sites in hopes that your rankings will move up. Now that this loophole has been closed I think its very important to understand the dynamics between inbound/outbound linking. Think about this concept before linking to all sorts of sites that will not help you.
You are working you tail off to bring visitors in to your site! Correct?
Why would you want to take a perfectly good user and send them off to another site? Maybe you are just an innocent content site? Not Likely.
When linking to other sites, carefully examine why you are doing it. Do you have content that has a small example from another site? Then absolutely you need to give the proper credit for it.
If you have a site selling golf balls, why would you link to your competitor? This makes about as much sense as opening up a competing store across the street from your largest competitor. Then putting up a sign in your window, go to my competitor, they are across the street. Where is the logic in this?
If you happen to have a sneaky campaign, my golf balls are $.99 check out competitor Z across the street. They are $5 each, now this makes sense!
On this note, if you have products on your site and believe that you have the best deal in town work with a shopping engine and put up a listing of your top competitors in your shopping carts with their prices. Imagine if you have some item where you are barely making 2 points of GM, and you have a list of competitors that might be a dollar or 2 cheaper. You can make a lot more money on the click out to a competitor than you would have made completing that sale. www.buy.com, implemented this on their site. It’s an amazing concept.
You are working you tail off to bring visitors in to your site! Correct?
Why would you want to take a perfectly good user and send them off to another site? Maybe you are just an innocent content site? Not Likely.
When linking to other sites, carefully examine why you are doing it. Do you have content that has a small example from another site? Then absolutely you need to give the proper credit for it.
If you have a site selling golf balls, why would you link to your competitor? This makes about as much sense as opening up a competing store across the street from your largest competitor. Then putting up a sign in your window, go to my competitor, they are across the street. Where is the logic in this?
If you happen to have a sneaky campaign, my golf balls are $.99 check out competitor Z across the street. They are $5 each, now this makes sense!
On this note, if you have products on your site and believe that you have the best deal in town work with a shopping engine and put up a listing of your top competitors in your shopping carts with their prices. Imagine if you have some item where you are barely making 2 points of GM, and you have a list of competitors that might be a dollar or 2 cheaper. You can make a lot more money on the click out to a competitor than you would have made completing that sale. www.buy.com, implemented this on their site. It’s an amazing concept.
Labels: seo
by Aaron Shear
0 Comments:
Post a Comment
<< Home