Thursday, November 30, 2006

SEO in Bay Area News

I was very impressed to see and article posted by the San Francisco Chronicle identifying Search Engine Optimization as a valid source of marketing. A client of mine pointed me to the paper yesterday and thought it would be interesting to have a discussion about it.

At a very low level this is exposing our business to the mainstream clientele, which is great. However, I wish they would have suggested a site that talks about SEO, www.webmasterworld.com would have been a great place to send people. Not an SEO firm.

This type of education is very important to opening up our market. Kudos to the Chronicle for bringing it up!

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by Aaron Shear

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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