5 Simple Tips for writing Press Releases for SEO
I commonly find huge mistakes when sending press releases out the wire, actually there are still companies that are spending over $1,000 per release and not one release is going through the online network. It’s a true shame, since a lot of these releases wind up sitting in a fax machine and will just get chucked when the custodian stops by. Here are a few tips that I would look at to gain credit for your releases.
1). Make sure you are using an online wire service that will let you send out your releases electronically.
2). Are you writing about products and or services that appear on your website? If not re-consider tying in the content of your release to a service you have online.
3). Use word to create your release and add hyperlinks from very specific words that match content on your site. Do not just link to the homepage, I bet your homepage has nothing to do with what you are talking about.
4). If you cannot use your mouse to click to the pages that you are trying to link to, then don’t link at all. If Google sees these pages as orphaned and not linked to by your normal navigation they will not help you
5). Post your releases on your site in an archive fashion, make sure that you keep all of your old releases on your site. This content that you just paid a lot of money to write will pay off down the line!
You may not see the payoff from the first release, but over time and consistency you will eventually see the benefit. Press Release submission tools will get your data out to thousands of great 3rd parties, and if they accept the links from the document you will be in great SEO shape!
1). Make sure you are using an online wire service that will let you send out your releases electronically.
2). Are you writing about products and or services that appear on your website? If not re-consider tying in the content of your release to a service you have online.
3). Use word to create your release and add hyperlinks from very specific words that match content on your site. Do not just link to the homepage, I bet your homepage has nothing to do with what you are talking about.
4). If you cannot use your mouse to click to the pages that you are trying to link to, then don’t link at all. If Google sees these pages as orphaned and not linked to by your normal navigation they will not help you
5). Post your releases on your site in an archive fashion, make sure that you keep all of your old releases on your site. This content that you just paid a lot of money to write will pay off down the line!
You may not see the payoff from the first release, but over time and consistency you will eventually see the benefit. Press Release submission tools will get your data out to thousands of great 3rd parties, and if they accept the links from the document you will be in great SEO shape!
Labels: seo
by Aaron Shear
1 Comments:
Aaron - when posting to Internet news wires (presumably PR Leap/PR Web?), do you use the premium circulation options or do you go with the free option?
Is there a substantial advantage in the paid service?
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