Thursday, January 11, 2007

My thoughts on the Google infrastructure update

I was happy to see that Matt Cutts posted an article about Google's infrastructure updates. Most importantly the one talking about Supplemental Results, an area that most SEO’s believe is a sign of a penalty. Like many search engines one giant database with a ton of content in it is just not logical and too expensive. Thus having a second or third database with additional content, makes a lot of sense. You can slice it up any way you want to look at it, but now that they are going to surface these results more often we may have much less to worry about.

The following question still remains in my mind, if you are competing in a highly competitive space. Would it make sense for Google to blend in supplemental results within this type of search? My general thought is no, you would only see the benefit if the results are tail or less competitive. But we won't really know until it happens.

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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