Tuesday, February 06, 2007

Google back link tool, easy tool for diagnosing URL issues

As any SEO would do, as soon as a new toy is available I drop everything and start playing with it. The first thing I noticed is that this is a great way for large site owners to find URL problems. Wow what an amazing insight to huge issues! I was able to find spaces in URL’s strange tracking id’s that I had no idea still existed and trailing characters. What a great tool for my large site arsenal!

This tool is available within your Google Webmaster Tools, simply click the Link tab after you select your verified site.

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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