Monday, February 05, 2007

Observations on Trends on In-House SEO's

I have observed over the past year there seems to be a very strange split that is occurring within the in-house SEO group. Personally working in-house for a large company with a wide variety of SEO's, I noticed that continual research and development is a dying art. Innovation is coming form old information and logic and little time is spent reading the boards/blogs and staying up to date.

Personally I spend half my day researching and staying up to date on any advancement as it could be catastrophic if you let it go. Additionally I noticed that the return to the forums only occurs when something goes wrong, the in-house folks who spend time reading and staying up to date are commonly not asking questions when changes are occurring since they are a step ahead.

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5 Comments:

Blogger Me said...

You're so right, Aaron. One of my biggest challenges is just finding the time to read the industry news, unfortunately, there's rarely time for forums.

1:32 AM  
Blogger Aaron Shear said...

It's tough, how do you balance your job and research? If you are in management, how do you balance so much?

9:56 AM  
Blogger argentum said...

You're right - research and ongoing reading are extremely important.

It is quite a challenge for those of us doing in-house SEO, particularly those of us who wear other hats in addition to the search marketing/SEO hat.

But, it's too important to ignore... one must prioritize.

7:53 AM  
Blogger Michael Nguyen said...

I want to know how you have time to blog =). My blog has been dead ever since I went in-house.

11:37 AM  
Blogger Aaron Shear said...

Michael, you can still work for me. I am sure I can give you enough time for education. ;-)

5:35 PM  

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