E-commerce is still not getting SEO

It surprises me to no end that many large e-commerce sites are still not using SEO as a strategy for their businesses. This is truly a waste of money in the long run, especially for some of the larger sites in the industry.

Google is trying once again to inject products into results to help with this process. Unfortunately without a major taxonomy structure that they lack, the results will remain of lower quality until they can do something about it. The worst part about it is that E-commerce sites are not crawler friendly and thus these products are not properly displayed.

A few large branded discount electronic sites have made attempts to make their sites crawler friendly and have failed quite badly. The information about how to make these changes can be found all over the web.

Not to bash them, but my favorite discount online store is e-COST and have prices and deals very difficult to find. It is such a shame that they are not ranked. I assume they do not spend a lot on advertising simply based on the cost of spend for ROI. But word of mouth marketing can only go so far.