Thursday, May 31, 2007

Changes to Google algo since March 1st

It looks like Google has changed how they view pages with more anchor text than regular text now. To prevent lists of links ranking that may not be very good quality.

I have finally seen enough cases where I think this is a significant part of an update that went on back in March 1st.

Simple suggestion would be add descriptions to what’s at the other end.

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Thursday, May 10, 2007

Posts on WMW about the Google Search Quality Team Responses

I was taken back a bit by some of the “Angry” posts about the type of help given by the Google Search Quality Team. As an ex-Inktomi guy, supporting users I know that it’s a tough line between providing information and giving away something that can be taken out of context and used in court. Thus not everything they get can be responded to in the same manner. Personally I appreciate any data I can get back it absolutely helps me with my diagnostics even if it’s a minuet detail. Just a late night thought.

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Off to London for a long weekend

Well I am off to London for a long weekend to visit some friends. Back to one of my favorite spots in the world. But just checked the weather, looks like cold and rainy all weekend.

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Wednesday, May 09, 2007

Pro Stores Presentation

I gave a 1 hour SEO session to the merchants of eBay’s Pro Stores today and wanted to provide a list of the tools that I recommended again.

Keyword research.



Google Ad Sensehttp://www.blogger.com/img/gl.link.gif

Google Trends

Link Building

PR Web

Blogsvertise for building out links

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Changes in my career and such

So last month has been a crazy one, I have made quite a few changes in my career. I have decided to start consulting and joined forces with Joseph Morin to work with mid to enterprise size clients and share what both of us have learned over the years. The new business is doing well and I am still working with the folks over at Shopping.com.

I plan on attending more conferences this year than more normal 2-3, so come by and say hi when you seem me. I am staying put in San Francisco, I love it here too much to move.

So if you need help with your in-house team I now consult.

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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