Tuesday, December 05, 2006

Danny and Crew announce Search Marketing Expo

I am thrilled that someone is stepping up to the challenge of an advanced SEO/SEM Conference. Something this industry has needed for years. Hopefully a fresh perspective will help attract the older in-house SEO’s who have stayed away out of boredom. It takes a lot to convince management to send staff to conferences with the exact same lineup every single time.

I definitely hope to learn something new, so whomever he contacts for speaking. Get your thinking caps on and put some strong content together. It looks like the date is set for June 4th and 5th 2007.

I have been a huge fan of the SES up until a few years back, and have criticized the SES for not adding new content.

Some have given me dirty looks for even bringing up the idea of change for fear of loosing face with the empire. If Google can change their algorithm in a month and we do not have an open way to share it we will fall behind the times!

Search Marketing Expo

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Name: Aaron Shear
Location: San Francisco, California, United States

I have been in the search industry since the late 90’s, no not 10-20 years. My career started early in the search Day’s at Inktomi, where I supported large search portals. For example, MSN, AOL, iWon, Hotbot, CNet too name a few. After Inktomi I became a freelance consultant. I consulted for a few of the Top SEO’s around 2002 time frame; obviously the market has changed since then. After consulting I joined a small SEO firm called SEO Inc as the CTO. At SEO Inc. I successfully optimized some of the largest clients including IGN, Sony, VEGAS.com, Beaches and Sandals Resorts to name a few. Even though SEO Inc was a ton of fun, I still wanted the ultimate SEO challenge. I moved on as the global head of SEO for Shopping.com an eBay company. This challenge was an interesting one, how do I optimize a site with 50 million products? Every month I helped the business grow by leaps and bounds. I am now consulting for mostly enterprise e-commerce clients. Yes there is more too me than this profile shows, but you will just have to ask.

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