Other sources for Link Popularity may be right in front of you. Are there blogs or forums that talk about your products and services? Why not sponsor them?
It is way too easy for current tier 1 search engines to detect navigational links; obviously they are the same on every page. Thus the intended value can be altered on the fly. If a link is place in the corpus of the document and is highly relevant it will pass value. The greater the site value is the better the performance.
For example if you have an auto parts site that carries products for all makes and models. Find enthusiasts sites that talk about their cars, you will get a tremendous amount of click through traffic from the article itself. The additional value of the link will greatly help your search engine rankings.
You may want to approach them with a rev share deal, you can use a search engine friendly affiliate program to make it work. You must be specific on how they link to you, a simple link to the home page will not drive any significant SEO value to the destination page.
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