Behavioral skipping has become a pain in my side this past year and thought I would spend a few minutes sharing my pain. The logic is, if you have site that produces a page based upon a search you know what I am dealing with.
To provide a frame of reference every single page that you view is actually search result, even though the data seems pretty simple and theoretically easy to produce. But to scale according to a large database, you cannot create 10’s of millions of pages and make sure that they are all doing what you want manually. No one can afford to maintain that type of process. So instead you try and learn the behaviors of users by what they are looking for and try and assume what they want either based upon a click or a search. In this case it’s really the same thing, but the URL’s are different.
It’s amazing to see how wide spread this type of problem is across the net. You can simply go to any major retail site and type in a popular model number of a product. It can be very easy to get 100 results back for a specific ipod, especially when the retailer has tons of sub retailers that ship on their behalf.
It became obviously clear why these sites also do not perform at all in MSN, there was a post about how you can remove your competitors from the MSN index by getting duplicate pages indexed using ?value after each page. With large retail sites you do not have to work hard at this. It becomes very easy to do without anyone else’s help.
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