It surprises me to no end that many large e-commerce sites are still not using SEO as a strategy for their businesses. This is truly a waste of money in the long run, especially for some of the larger sites in the industry.

Google is trying once again to inject products into results to help with this process. Unfortunately without a major taxonomy structure that they lack, the results will remain of lower quality until they can do something about it. The worst part about it is that E-commerce sites are not crawler friendly and thus these products are not properly displayed.

A few large branded discount electronic sites have made attempts to make their sites crawler friendly and have failed quite badly. The information about how to make these changes can be found all over the web.

Not to bash them, but my favorite discount online store is e-COST and have prices and deals very difficult to find. It is such a shame that they are not ranked. I assume they do not spend a lot on advertising simply based on the cost of spend for ROI. But word of mouth marketing can only go so far.

I just went shopping for a set of Shure headset’s for my ipod, excessive gym use fried them. After visiting a quite a few sites and observing their flow and process in which to find products I was pretty impressed how easy it was to find the product. At the same time the URL structure of most of these sites are not indicative of proper crawling structure. These companies are leaving so much money on the table I cant even understand it.

Shopping engines will prevail as long as these companies stay in the dark ages. Amazon seems to still be the most innovative e-commerce site out there, they are a great example of what to do as well as what not to do in some cases.

Just my rant for the day.

BTW, I wound up buying my headset on eBay, much better price!