Last week I spoke at in Auckland, a great turn out for a small market. I was very impressed with the startups in the market and how they have beat out many of the large brands that you commonly would http://www.blogger.com/img/gl.link.gifsee enter and rule a market. One such company that has built an amazing brand is Trade Me and is growing in market share like mad.

This conference also attracted turn out from all three of the major search engines including Google, Yahoo and MSN. They see an opportunity in the market and with the year over year growth I think its time to look at the Kiwi marketplace.