I wanted to show how easy it is to implement Shop Widgets from Shopping.com on your Blogger based site. This cool new network gives you the ability to target product based ads on your site. If you have a product site and want to add merchants to it, with a very high pay out you need this service.

After your site is approved, you can easily add it to blogger. You can sign up at Shopping Partners site. To automatically populate the keyword section. Make your code look like this.

// Test Blog
var sw = new ShopWidget();
sw.mode = “kw”;
sw.width = 120;
sw.height = 600;
sw.linkColor = “#0033cc”;
sw.borderColor = “#ffffff”;
sw.fontColor = “#000000″;
sw.font = “arial”;
sw.linkin = “8003879″;
sw.categoryId = “0″;
sw.keyword = “<$BlogItemTitle$>“;
sw.render();

It’s that easy, you can add it to your header, side navigation or footer. You can see the ads in the header of this blog. If you just created the ad it can take about a day before the ads appear, otherwise you will get a generic ad.

For those of us who monetize our product based sites and or blogs with CPC based ads, we have a new way to make some extra cash. They call it customizable pre-built shopping modules called shop widgets. Basically you can use their API to list products that you are already writing about on your site.

Now you can have a merchant with the exact product you are talking about right next to your article and from what I can tell you will get huge payouts. Merchants pay higher CPC rates to be listed in shopping engines due to their high conversion rates.

Check out these 2 implementations of the Shop Widgets.

Photography Blog Forum

Wise4living.com

What’s also cool is this API is not a competitor of the typical ad networks from places like Google, so they can share real estate on the page.

Read more about their Press Release.

I am very intrigued by the Shop Wiki concept; the idea of a user editable shopping engine seems like a great idea. But from an SEO point of view, it looks like there is a lot to be had from this concept. It’s too hard to get to products from a spiders point of view, since most of them have a difficult time searching for products. This could be without a doubt a great addition to the shopping community sites out there, such as Epinions.com, Pricegrabber.com and others.

A few of the features that I really like:

User submitted video reviews, how cool is that?

Crawler based updated content. Still needs work, it missed my own darts website. This site is friendlier than the average for crawling.

What it needs in my opinion?
User Forum
Blog – Tell us more…

On the SEO side, only 125 links to this site. Get out there and do some PR!

Just my 2 cents.