Almost every year we have had some amazing Super Bowl commercials, you could remember them for weeks and they had a great buzz factor. This year to my surprise they all sucked, except the Doritos one where the guy smashes his face into the car and the chick does the same on the floor. That part was funny and cute, but that’s about it.

I cannot believe with the power of social marketing online, not one advertiser harnessed the ability to get massive link baiting or drive any sort of wild residual traffic. By the time traditional media gets a clue, we will be on to a whole new concept.