Most average SEO’s know that tracking links are bad news, and most don’t have to deal with this issue. However the one thing that drives me out of my mind is the culture of adding tracking id’s when you link to someone else or just link to a page that you just created. I have never argued more about this subject in my entire life than this past year.

Here is how I have chosen to combat the situation internally. The first question I ask is what data are you looking to get from this? I ask this just to make them feel important, no matter what they say it’s not worth it. Secondly, I ask how often you are going to look back at this data. Of course they will say all the time, in reality they may look at the report once and then throw it out. In most cases they never look at the data.

Now ask the following, what’s worth more, data from no traffic or traffic and less data? Argument complete.

Unless you have a budget for spending on keywords with no ROI, where else is the traffic going to come from?